Run DMC: King Of Rock

1985 ALBUM ESTABLISHED HIP-HOP'S MODERN BLUEPRINT AND MAINSTREAM CURRENCY Mastering Source to Be Determined Closer to Production Date; Specifics Will Be Posted Here When Authenticated Run-D.M.C. leaves no doubt about it's intent on King of Rock. The New York trio's hard-hitting sophomore album begins with a statement of purpose ('Rock the House') that serves as a stereophonic primer for the title track, a hybrid warning-anthem-theme song that swarms with justified boasts, heavy metal riffs, booming beats, cowbell accents, and dance-worthy grooves. The back-to-back tunes set the tone for a 1985 record that largely established the blueprint for the hip-hop that would follow for the next two decades - and which helped make rap a mainstream currency via the previously off-limits channels of radio, TV, and the national stage. 'It's not Michael Jackson/And this is not Thriller,' the group broadcasts early on in the record. Truer words - and music recorded with such honesty, pride, rawness, and integrity - have seldom been committed to tape. Sourced from the original master tapes and pressed on MoFi SuperVinyl, Mobile Fidelity's numbered-edition 180g SuperVinyl 33RPM LP is the definitive-sounding version of this monumental recording. More information is coming soon! MoFi SuperVinyl Developed by NEOTECH and RTI, MoFi SuperVinyl is the most exacting-to-specification vinyl compound ever devised. Analog lovers have never seen (or heard) anything like it. Extraordinarily expensive and extremely painstaking to produce, the special proprietary compound addresses two specific areas of improvement: noise floor reduction and enhanced groove definition. The vinyl composition features a new carbonless dye (hold the disc up to the light and see) and produces the world's quietest surfaces. This high-definition formula also allows for the creation of cleaner grooves that are indistinguishable from the original lacquer. MoFi SuperVinyl provides the closest approximation of what the label's engineers hear in the mastering lab.

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