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The story behind the turntable company that’s the oldest—and the freshest—in the business.
Filling your home with sound since 1906.
Filling your home with sound since 1906.
Filling your home with sound since 1906.
Filling your home with sound since 1906.

Filling your home with sound since 1906.

It all started with a spark. 

Over 100 years ago, the Victor Talking Machine Company introduced the American public to the magic of modern sound with its innovative turntable. Today, its ancestor, Victrola, continues to innovate in the sphere of music, community, and artistry with sleek and stylish machines that meet our modern standards of quality and compatibility.

With Victrola, you never have to settle for less.

Victrola has been bringing innovation and style together since 1906, and they're not stopping now. Whether you want the vintage look of a classic record player with Bluetooth compatibility or a robust speaker system for your outdoor patio, look no further than the open doors of the online shop. 

Since Victrola's humble beginnings over a century ago, their goal has been to marry the sophistication of yesterday with the technology of tomorrow.

Our Values

Our Values


At Victrola, expert engineers and artists come together to craft machines that deliver high-quality impact with a vintage feel. With the cleanest sound on the block and compatibility fit for the modern world, these beauties will last you a lifetime. 


Never sacrifice compatibility and integration for style. With Victrola, you don’t have to choose. Our products can play almost every digital music format you can think of—plus, they’re Bluetooth compatible.


We honor the creativity and passion behind your favorite albums. With authenticity and integrity in mind, our products will let you listen to music the way it was meant to be listened to.


Victrola turntables offer more than crisp, clean sound. They’re the centerpieces of any vinyl-lover’s living space. Sophisticated, sleek, and portable, these machines never go out of style.


Our turntables are built to be gathered around with friends and family, just like the good ol’ days. The only difference? They come with tech fit for the future.  


With over 100 years of innovation, creativity, and passion, Victrola cares about crafting timeless products with a modern flair—with a Victrola record player, music never gets old. 

Meet Our Leadership Team

How We Stay on Beat and Ahead of the Curve

How We Stay on Beat and Ahead of the Curve

Victrola’s story is one of perseverance, courage, and ingenuity. And if it weren’t for this story, we wouldn’t have the unparalleled products and values we celebrate today. 

It all started with a young visionary entrepreneur by the name of Emile Berliner. His aim was to reinvent the phonograph. Thomas Edison’s cylindrical phonographs were exciting inventions, but boasted poor quality and were impossible to mass produce.  

In just a few years, Berliner would showcase the innovative spark that would light the fire behind every Victrola product that came after—he would make phonographs that were pressed flat. 

With that, the industry exploded. 

Berliner partnered with an industrious machine shop owner, Eldridge Johnson, and with their combined creative and technical forces they formed the Victor Talking Machine Company in 1901. They spent years tirelessly iterating on their product until they felt it was something truly extraordinary. 

This commitment to excellence—as well as clever marketing and artistic partnerships—helped them beat out the legions of hungry competitors in the industry, establishing them as the most popular turntable manufacturer in the country.

Their last mission? Make the turntable a convenient, household item.

And thus, Victrola was born.

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